Building a Referral Program That Scales: Strategies for SMBs
Introduction: The Power of Referrals in the SMB Landscape Word-of-mouth remains one of the most powerful—and cost-effective—growth engines for small and midsize businesses (SMBs). A satisfied customer has the potential to become your most persuasive advocate, driving high-quality leads with minimal investment. However, many referral programs fall short due to poor structure, lack of automation, […]